McLaren Vale producer d’Arenberg has released a limited edition sparkling wine called Dadd. As reported on thedrinksbusiness.com, the label carries the signature d’Arenberg red sash, which bears a striking resemblance to a Champagne house with a similarly familial name.
Chief winemaker Chester Osborn revealed the project has been one hundred years in the making. “Four generations of dads have culminated in this celebratory project. It has taken us a century to produce a high end sparkling wine from high altitude vineyards in the Adelaide Hills – the highest altitude in fact,” he said.
The non-vintage sparkler is a blend of 52% Chardonnay, 40% Pinot Noir and 8% Pinot Meunier. As to the wine’s reception in the UK, Osborn is confident it will be welcomed with good humour. “I’m really excited about it. We wanted to call it Dadd with a double ‘d’ because there are so many of us involved with the project”, he said.
In defense of the provocative label, he said: “The Dadd label features the red sash because all of our wines have it – it’s been with us for sixty years.” 2012 marks the 100th anniversary of the family-owned winery.
Loving the label, a nice piece of Chester humour too. Do you know what price point it's going to be sitting at?
ReplyDeleteSilly buggers. A touch of Goats do Roam and Chat en Oef etc.
ReplyDeleteBut the difference here is that the d’Arenberg brand is eminent enough not to acknowledge the existence of other brands and certainly not to pay homage to a brand which some would regard as relatively inferior.
By their press release containing "In defense of the provocative label, etc. " it is clear they were defending well before anybody noticed with a view to generating the expected PR.
Not sure of the rrp Donald, but will try and find out for you. I heard you moved to Paris?!
ReplyDelete