In
an ambitious move into fine wine, supermarket giant Tesco is to start selling Château
Lafite and other classed growth Bordeaux as part of a new fine wine offer both
in store and online. As reported on db.com,
beginning with the much-lauded 2009 vintage, other wines to go on sale at a
select few branches of Tesco will be first growth Château Mouton-Rothschild,
flying fifth Pontet-Canet, St-Emilion’s Cheval Blanc and Cos d’Estournel in
St-Estèphe.
“The
wine was shipped sometime ago, we’re just trying to decide what to call the
offer at the moment, as it won’t be an en primeur offering,” Tesco’s director for beers, wines and spirits Dan Jago told db, insisting he has “good quantities” of all of the wines, and
that the duty paid prices will be “very competitive.” “We made the
move as some of our customers were asking for certain fine wines we didn’t
stock,” he said.
The
wines will be available by the bottle and mixed case at the end of the summer
in 25-30 of Tesco’s most upmarket stores around the UK. “I want to offer them
as single bottles as we want to deter investors. We want the wine to be bought
by the people who are going to pop the cork,” Jago added. Every little helps…
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